You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Bill Moult.
ANA has found 2 results for you, in 169 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Mall media

This paper reports on the emergence of a new US mass medium in enclosed shopping malls. The substantial reach and national coverage of enclosed malls is empirically demonstrated in support of this mass media status.The quality of shopper traffic is...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bill Moult, Barb Johnson, Beth Corbett, Jim Spaeth
June 14, 2004
×

Citation

Moult, Johnson, Corbett and Spaeth (2004a, June 14). Mall media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mall-media


Research papers

Maximizing shareholder value by bridging the metrics of finance and marketing

The authors examine the role of intangible marketing assets, brands in particular, as the essential growth engines of business. An analytical framework for trading off short-term returns of marketing expenditures versus long-term value building of...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Stefan Daiberl, Stuart Agres, Bill Moult, Jim Spaeth
September 14, 2003
×

Citation

Daiberl, Agres, Moult and Spaeth (2003a, September 14). Maximizing shareholder value by bridging the metrics of finance and marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/maximizing-shareholder-value-by-bridging-the-metrics-of-finance-and-marketing